The Challenge: A passionate microbrewing startup wanted to create a brand identity that would honour beer's rich history while standing out in a crowded craft market. As someone outside the beer community, I approached this project with extensive research and genuine interest in the craft.

My Approach: involves adapting centuries of craftsmanship to a modern visual language. This has led to a minimalist design system that embodies the essence and passion of homebrewing while also appealing to contemporary beer enthusiasts.

Impact: Developed a comprehensive brand guide to ensure consistent application across all touchpoints, increasing awareness of this new craft brewery.